Tommy Hilfiger is launching a fragrant duo named Loud for young women and men. Both perfumes of the duo are supposed to be real rock 'n' roll fragrances inspired by music for the same public that buys Hilfiger denim.Perfumers of the house of Givaudan, Aurelien Guichard and Yann Vasnier created both new editions of central notes of rose and patchouli. Loud for Him is based mostly on patchouli accords and adds a bit of rose scent.Since the main theme is music, Chad Lavigne designed the flacons in the shape of music records. The men's version is transparent black, with silver stoppers resembling stereo knobs. Loud for Him is a new fragrance and it was introduced in 2010.